![]() If you explore the content featuring the brand, you’ll find countless reviews comparing the scents, illustrating the fact that they’ve become collectibles. Its Mist Master Mix, a kit of four mini perfume mists, sold out two weeks after it that happened to me □□ #grwm #umiami ♬ original sound – alix earle To promote its holiday collection, the brand tapped influencers including Darcy McQueeny (334,000 Instagram followers), Kathleen Fuentes (2.1 million Instagram followers), Achieng Nugutu (294,000 TikTok followers) and Erika Priscilla (1.2 million TikTok followers). The hashtag #soldejaneiro has over 251 million views. The hype led the brand gaining 100,000 followers in December alone - it now has 376,000. Gen Zers have been taking a collector’s approach to getting their hands on the brand’s body creams, washes, scrubs and pefume mists, buying each available scent. In 2022, Sol de Janeiro was spotlighted in many TikToks showing holiday wishlists and, later, gift-focused hauls. The cream was one of the 8-year-old brand’s first products, and its signature scent helped catapult Sol de Janeiro to cult status. Its Brazilian Bum Bum Body Cream famously smells like vanilla, pistachio and salted caramel. ![]() Its products aren’t edible, but they may tempt you. Today, a popular take on the trend comes via Sol de Janeiro. ![]() There was also Jessica Simpson’s fever dream of a brand, simply called Dessert Beauty, which sold edible lip gloss made to taste like buttercream and chocolate. Teens in the early 2000s relished in the somewhat scandalous nature of Urban Decay’s since-discontinued, shimmery Lickable Body Powders in flavors like cake and honey. The teenage appeal of smelling like dessert hasn’t lost its luster.
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